Studied Social Communication at PUCRS. Social Entrepreneur, Activist and Art Director. Co-Founder, Shoot The Shit, organization that fosters, creates and executes projects with social engagement to transform cities in a smarter, happier and funnier place. Co-Founder, Cosmonauta, a creative presentation company. TEDx Speaker. Recipient of award: Best Social Idea, World Advertising Festival, Gramado (2011).

Expertise in design, create and execute projects for smart cities . Also works with new ways of advertising, storytelling, art direction, planning and viral projects.

Shoot The Shit is an organization that fosters, creates and executes projects thru social engagement to transform cities in a smarter, happier and more creative place. Founded in 2010, in Porto Alegre, as a side project, today the company operates with the government and brands on projects to improve the city. Their goal is to engage citizens willing to create, fund and execute projects that brings shared value to society. Shoot The Shit believes that people's participation must go far beyond voting, and this new way of participation gives people the feeling of belonging that can transform cities for better.