Amwalona is an initiative by the Gulf Region Hubs to enhance financial literacy in the MENA region amongst various age groups. Amowalona's main focus areas are savings, financial planning and investments. These programs are delivered through investment workshops, speaker series and downloadable financial planning tools. Amwalona was originally launched in 2016, with more than 40,000 families using its financial planning tool and over 1500 university students attending its investment workshops. Amwalona was one of the initiatives selected by the Saudi Central Bank in 2019 to support in placing the Saudi national strategy for financial literacy