Be Active, Live Healthy
In 2015, Global Shapers Yerevan Hub initiated the “Be active, Live Healthy” movement to promote the benefits of a healthy lifestyle to Armenians in partnership with Coca-Cola HBC Armenia and with the support of the Ministry of Sport and Youth Affairs, Marog Creative Agency and Yerevan Municipality. In the framework of the project, during the months between August and October, several sports festivals were organized in various locations of Armenia, including in Yerevan and in the regions of Shirak and Armavir. The types of events included workout fests, cycling classes, outdoor fitness, beach volleyball, student basketball, cycling marathon and other sports events. Different educational materials were also designed and distributed to promote healthy habits among the population.
Within 3 months, 10’000 people from Yerevan and other regions participated in regular physical activities and competitions promoting a healthy lifestyle. More than 70’000 people were engaged through different awareness raising activities and social media campaigns including the distribution of 9’000 copies of educational materials.