The war in Ukraine has been happening for over 6 months and donations are slowly drying up, as Western lives are returning to normal. However, the need for aid hasn't diminished.

Through our established partnership with Danish clothing giant Bestseller, the Ukrainian Ministry of Sport and Umbro, Copenhagen Hub plans to produce and sell shirts with Ukrainian names (e.g. Zelenskyy) and having the money go to Ukrainian charities. We expect to raise over $10 million through the initiative.

Goals

Raise $10 million for Ukraine through branded soccer-shirts

Create an operating model for others to re-use our learnings for future crises.

Impact

$10 million being sent to Ukraine