Problem Statement

Social fragmentation disconnects Caracas citizens creating lack of identity and community sense.

Target Group

Social media: he/she/they from 18 to 45 years old.

Enterviews: he/she/they from 8 to 90 years old. Citizens in Caracas from different social strata, geographic location, skin color, gender identity, ideologies and job professions.

Events: Opinion leaders and members of organizations that have the capacity to generate an impact in the city.

Proposed Solution

IIdentify citizens' perception of their sense of belonging to the city through collecting data (surveys and interviews)

Raise citizens' awareness of the value of community, identity and common issues among all Caraqueños through media communication campaign

Promote spaces for mutual recognition and encounter among citizens through dialogues and talks about who we are, our future and the sense of "we" and create a mutual agenda between different stakeholders of the city.

Hub Activities

• Conceptualization of interviews and social media campaigns (2 weeks).


• Filming and production of interviews and launching of the campaign on social networks.


• Pilot event (Conversation on the realities of Caracas, perceptions from different points of view and discussion among civil society actors).


• Data collection on citizens' perception of their sense of belonging to the city (surveys and interviews). Raise citizens' awareness of the value of community, identity and common issues among all Caraqueños through media communication campaign (12 months)


• Promote spaces for mutual recognition and encounter among citizens through dialogues and talks about who we are, our future and the sense of "we" and create a mutual agenda between different stakeholders of the city. (every 3 months).

Short and Long-term Goals/Results

Short term:

1 report of the data collected every 6 month

Social Media Metrics month by month

1 report of the dialogue activity

1 report of the compromises acquired.

Long term:

Citizen perception of their sense of belonging to the city is known.

Citizens recognize common codes and the value of feeling part of the Caracas community

Citizens have a space for meeting, reflection, dialogue and mutual recognition for the generation of proposals and ideas about the city

Available Metrics

1. Increased sense of belonging to the city.
   
   
   1. Number of inputs and data collected on respondents' perceptions of the city.
   
   
   2. Number of surveys applied.
   
   
   
   


2. Increased development of social initiatives.
   
   
   1. Number of dialogues and conversations conducted virtually and in person.
   
   
   2. Number of commitments made in a work agenda.
   
   
   
   

Collaborators

EstadoLab, Santa Teresa, Diplomatico, Unión Radio, Cinco8, El Estimulo, Impact Hub, Fundación San pedro.

More information: https://www.instagram.com/cara.quenos/?hl=es