The Global Shapers Hub in Sofia has supported the the "Blaga baba" initiative of Animus Foundation in Sofia in developing a high-profile communication and marketing strategy. "Blaga baba" means "sweet granny" in Bulgarian. A great example of social entrepreneurship, "Blaga baba" is a daily snack bar in Sofia, which offers home-made snacks and pastries made by single elderly women or women, who are victims of domestic violence. Animus Foundation is the leading support organisations for women, who experience domestic violence.