Default Giving - Leveraging Defaults and Social Norms in charity donations
When it comes to organ donations, Spain is the clear #1. This is (in part) because of it's opt-out system: People donate their organs unless they opt out. This leads to a clear conclusion: When people need to actively decide, they often choose inaction - going with the default option.
In this project, the Copenhagen Hub is leveraging the power of defaults by applying them to charity donations. Concretely, we are finding 3 companies to trial a give-by-default approach of having all employees signed up to donate some amount (e.g. 0.1%) of their salaries unless they opt out. Even with small donation percentages, the potential is huge: 0.1% in Denmark alone would funnel $200 million to charities per year.
The experience gained from those 3 companies will be used to
- share learnings with the community
- document an operating model for others to copy
- scale the model across the world (leveraging Global Shapers and the Effective Altruism Community)$
Goal
Find 3 companies who will sign up to a give-by-default scheme
Share a documented operating model with Global Shapers and Effective Altruism
Impact
Potentially $200 million per year to charities - and orders of magnitude more if shared with other countries.