As the world faces the COVID-19 pandemic, many of our citizens suffer from anxiety and the ultimate need to occupy themselves without leaving their houses. Considering that, the Global Shapers - Fortaleza HUB decided to provide our followers on social media with a guide for survival in quarantine times as well as healthy habits that Shapers are cultivating at home.
The campaign’s name is #AtHome, or in Portuguese: #DendiCasa, which is a reference to the traditional accent of Fortaleza’s population. We chose to use this regional speaking in order to properly engage our local community.
We are very excited about the project's reach and we strongly believe that social media will be a fundamental tool for engaging people from all over the world on the coronavirus challenge. Here is the link to our impact report: https://bit.ly/ReportDendiCasa