The Disability Friendly Store Pilot Project is an initiative launched by a team of more than fifty volunteers in China to promote stores owned by or employing persons with disabilities and provide consumers with more inclusive options. The project aligns with the ISHAPE framework by building inclusive communities and improving health and wellbeing. Through a combination of online and offline initiatives, the project aims to bridge the information gap between consumers and Disability Friendly Stores and create a more inclusive and accessible society for all.