Discounted Taxi Ride for Working Moms

In a busy cities like Tokyo and Osaka, working moms always in hurry to drop off and pick up their children from the daycare, which sometimes requires a taxi ride, which is relatively expensive in Japan.

Tokyo Hub, with a support of Ministry of Land, Infrastructure, Transport and Tourism, Coca Cola, Nihon Kotsu and HAILO, has provided 25,000 discount coupons, each of 1,500 Japanese Yen, to working moms through daycare centres in Tokyo and Osaka. 

Goals: To reduce working moms' burden of pick-up and drop-off at the nursery by providing discount coupons of taxi.

Impact: 25,000 coupons have been given away to working moms. 7,000 taxi drivers took a training on how to provide quality services to working moms and children (including how to put strollers in to a baggag area)