Problem Statement

Ribeirão Preto faces chronic shortage of blood supplies.

Target Group

The project intends to help anyone who needs blood transfusions, anyone who is eligible to donate blood, and local SMEs.

Proposed Solution

Establish partnerships with local consumer-facing businesses to obtain vouchers for discounted services, distribute content on social media related to blood donations, and deliver vouchers to blood donors.

Metrics

Number of blood donations

Social media engagement

New business partners converted

Contributors

Locals SMEs: Emporio Maria Iolanda (restaurant), Acai da Barra (dessert shop), Iron Tech (gym).