Problem Statement: Our planet is suffering because of the human pollution and because of the lack of awareness about climate change in our city and country. Every day we destroy more natural areas, as well as generate more garbage which is not reused nor recycled. Every year, every person increases on average their carbon footprint and that´s the main problem that we want to solve.

Proposed Solution: Through an intensive social media campaign, we want to generate awareness among the young people in Morelia about their own carbon footprint, furthermore we want to share with them the best practices to have a more ecological life style.

Hub Activities: 

The Morelia Hub (https://www.instagram.com/globalshapersmorelia/) has launched a series of activities, including:

• The Hub has generated a "Green Directory" which contains the list of stores and institutions with green practices, with the purpose of promoting them to the people involved in the campaign


• 
  The Hub has submitted 21 Eco-challenges in total which can be easily replicated and adapted to different context. The Hub has organized giveaways in order to maintain people's engagement and therefore generate more participation during this challenges.
  


• The Hub has published information about the impact of each challenge to help participants measure the direct impact they had on the environment.

Short & Long-Term Goals/Results: 

• People engaged during the campaign


• Carbon emissions reduction


• Liters of water saved


• Garbage reduced

Available Metrics: 

Collaborators: Global Shapers Morelia, Green small businesses of Morelia, Teleton, Boltax.