Problem Statement

The problem statement revolves around the environmental impact of the fashion industry in South Korea, exacerbated by the country's keen sensitivity to trends and fast fashion consumption patterns.

Target Group

The project targets various stakeholders, including the general public, youth population, policymakers, industry leaders, and fashion companies in South Korea.

Proposed Solution

EcoThreads aims to address the problem by raising awareness about circular fashion through educational programs and exhibitions, while also providing policy recommendations to key governmental stakeholders such as the National Sustainable Fashion Initiative (SFI).

Hub Activities

The hub's activities include organizing educational workshops and exhibitions in collaboration with fashion brands, developing policy recommendations, and advocating for action at the National Assembly.

Short and Long-term Goals:

Short-term goals include launching exhibitions and hosting policy discussions, while long-term goals involve influencing industry standards and consumer behavior on a larger scale.

Available Metrics

Metrics include participant feedback from educational programs, tracking policy changes, monitoring consumer behavior, and measuring the impact of exhibitions and seminars.

Project Collaborators

Collaborators include Kolon FnC, the National Assembly, the National Sustainable Fashion Initiative (SFI), and potentially other global brands and organizations in the future.

For more information: https://www.weforum.org/agenda/2023/11/textile-garment-industry-sustainability-policy-measures/