Fight Coronavirus India
Fight Coronavirus India by Ahmedabad Hub began with a Tweet Chat Campaign with medical experts and influencers to engage communities in a dialogue with expert panelists and clear the air on COVID-19, including preventive actions and do's and don't in the time of crisis. The campaign included a diverse panel of medical experts and influencers who shared insightful information and recommendations for staying safe. The campaign received more than a million impressions and is being followed by building physical support systems for providing medical inventories to shelter homes and health centres through crowd sourcing.
The campaign took shape into a collaborative community-driven initiative as a COVID-19 response action team. The campaign successfully raised over 10 million Indian Rupees in cash and kind which was utilized to assist people across the state with food, medicines, oxygen supplies, medical equipments and financial support.
The active community consisted of policy-makers, volunteers, medical professionals, civic bodies, supported by UNICEF India and Ministry of Health & Family Welfare, Government of India.