Problem Statement: Children need better knowledge of financial concepts from an early age.​

Project Target Group: Children from 8-12 years old .

Proposed solution:

1. To empower children with financial knowledge, learning should begin early for comprehensive understanding.​


2. Priority is given to key areas of financial literacy informed by the latest evidence.​


3. The project extends globally through translation and adaptation.

Hub Activities: As part of this project, the Malmo Hub has translated the book into Swedish and adapted it to fit the Swedish context and culture. The project team is now planning to launch the book in an event hosted at MINC in Malmö and in the beginning of 2024 to disseminate the book to local schools and stakeholders.

Short-Term Goal: Engaging with local entities that help the hub promote financial literacy among children. Collaborating with schools, libraries, private and financial organizations to get the best means to support to share the Story of Mary and her family.

Long-Term Goal: With the help of the book as a starter, the hub hopes for children in the future to be more interested and question themselves about financial literacy concepts, generating good financial habit conversations with their peers, family and educators.​ The hub sees a specific long-term benefit in Malmö as there are several children living in low socio-economic environments, around 30% in poverty situations, and financial education can play a key role on the long-term behaviour shaping.

Available Metrics:

• # of stakeholders engaged in the development and deployment of materials


• # of digital downloads of the book ​


• # of libraries engaged​


• # of schools involved​


• # of children that read the book

Collaborators: MINC (Malmö Startup Incubator house)​ Malmö Stad Education Department​ Primary Schools and Libraries in Skåne/Malmö (to be identified)​ Local banks, e.g. Sparbanken Skåne (to be identified)