EXECUTIVE SUMMARY:

The Bucharest Hub celebrated women's strength and commitment to social impact in a rather unconventional way. The Hub gathered around 60 women with diverse professional backgrounds and challenges them to play football, during a 1-day event, with the purpose to empower girls from poor communities. And the Hub did that by collecting tablets and other digital support devices aimed at providing a high-quality educational experience for kids who grow up in vulnerable families. The women involved in the project became ambassadors and fundraisers of this cause. The association between football and women is not very common and the Hub aimed to also challenge stereotypes about women's roles in  Romanian society.

PROBLEM STATEMENT:

·        Children from vulnerable families and communities in Bucharest has limited opportunities to develop their personal abilities and make choices about their educational careers due to poverty

·        Women’s role is stereotyped in the society which leads to discouragement

TARGET GROUP:

Women and children from vulnerable families and communities

PROPOSED SOLUTION:

The Hub gathered around 60 women with diverse professional backgrounds and challenges them to play football, during a 1-day event, with the purpose to empower girls from vulnerable families and communities The Hub did this by collecting tablets and other digital support devices aimed at providing a high quality educational experience for children who grow up in vulnerable families The women involved in the project became ambassadors and fundraisers of this cause The association between football and women is not very common and the Hub aimed to also challenge stereotypes about women's roles in Romanian society.

ACTIVITIES:

·        Coordination and communication with partners and collaborators (Romanian Football Federation (FRF), Policy Center for Roma and Minorities)

·        Social media campaign for women to sign up for the event.

·        Fundraising activities to raise tablets and digital support devices.

·        Awareness Campaign on the need to bridge the digital gap for children.

SHORT-TERM GOALS / RESULTS:

·        Raise money and tablets to support the education of women struggling with resources due to poverty.

·        Raise awareness on the need to bridge the digital gap for women struggling with poverty.

·        Challenge biases about women's roles in the society

LONG-TERM CHANGE:

Bridged the digital gap by providing tablets and other digital support devices aimed at providing a high-quality educational experience for women and empower girls from vulnerable families and communities by nurturing the collaborative power of women through sport (football).

AVAILABLE METRICS:

·        Awareness raised at the national level about the need to bridge the digital gap in poor communities;

·        more than 100 women involved in the past 2 years;

·        8 women shapers participated in a football match

·        more than 300 children supported to have access to 21st-century educational tools

COLLABORATORS:

·        Romanian Football Federation (FRF)

·        Policy Center for Roma and Minorities