"Drop by Drop: Circulating Life" is an innovative initiative aimed at addressing the chronic shortage of blood stocks, particularly rare blood types, in the city of Ribeirão Preto, Brazil. As a reference-point in the Brazilian healthcare system, Ribeirão Preto's blood banks face ongoing challenges in maintaining sufficient supplies. To tackle this issue, we have forged partnerships with local businesses to acquire vouchers for discounted services, which will serve as incentives for blood donations while simultaneously driving potential new customers to these businesses.

Our primary target audience is the Ribeirão Preto blood banks, who will benefit from increased blood donations. The secondary target audience comprises small and medium-sized businesses (SMBs) participating in the project, as they have the opportunity to attract new customers through the distribution of vouchers.

Our methodology includes a comprehensive social media campaign aimed at raising awareness about the importance of blood donation. Educational posts will provide valuable information on the process, benefits, and impact of blood donations, while awareness posts will highlight our partner SMBs and their services. Additionally, we will employ conversion posts and grassroots communications via neighborhood WhatsApp groups, inviting individuals to donate blood and participate in a gift giveaway.

The timeline for the project spans approximately two months, during which we plan to distribute all 30 vouchers currently available. However, the project will continue as long as there are vouchers remaining to be distributed.

The project benefits from strategic partnerships, including the expertise of a nurse who will provide technical details for educational posts. We have also secured partnerships with a local restaurant, a gym, and an açaí berry drinks and desserts store, all of which have graciously agreed to offer discounted vouchers.

Anticipated outcomes for "Drop by Drop: Circulating Life" include the creation of 30 blood donations and the acquisition of 30 new clients for our partner SMBs. Moreover, we expect that the success of this small-scale initiative will enhance the credibility of the Ribeirão Preto Hub, enabling us to conduct more ambitious blood drives in the future, directly impacting the city's chronic blood shortage.

By mobilizing the community and fostering partnerships between local businesses and blood banks, "Drop by Drop: Circulating Life" endeavors to make a tangible difference in addressing the ongoing blood supply challenges in Ribeirão Preto.

For more information: https://www.instagram.com/globalshapersrp/?igshid=MzRlODBiNWFlZA%3D%3D