Problem Statement:

Climate change is one of the most pressing challenges of this century and has a direct impact in our lifestyle. There is a great challenge in the City of Buenos Aires on how a great metropolis can reduce the causes and mitigate the consequences of climate change. But above all, we find a lack of education and information about how citizens themselves can, through their actions, generate a positive impact to reduce and recycle their waste, be energy efficient and recognize that the way we choose how to move in the city also impacts the quality of life for a greener city.

 

Target Group:

- External: Young people from Buenos Aires with an interest in making their habits more sustainable but do not know how.

- Internal: Members of the hub.

 

Also inspired the interest of those who are in contact with the hub to empower them that they can change their habits and make them more sustainable.

 

Proposed Solution:

This project's mission was to raise awareness about the issue and challenge Buenos Aires citizens to take action towards a more sustainable lifestyle, particularly regarding waste management and consumption, mobility and energy.

 

Hub Activities:

Webinars, seminars, content creation and activities

 

Short & Long-Term Goals/Results:

- Raised awareness of the importance of having more sustainable habits: change starts with one

- Provided ideas and tools to detect what habits can be changed and how

- Focused on three axes thematic axes: waste management and consumption, mobility and energy

 

 

Available Metrics:

650+ participants in events

80+ publicaciones in social media with informative content

21000+ impressions in social media

840+ Youtuve visualizations

1400+ live videos streamed

15+ referent people took place with backgrounds in NGOs, private sector and others

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