Hagamos Algo - Edición COVID-19
The inter-Hub co-creation of at least one project for each of the four following subtopics, which are of regional impact and, at the same time, stimulate citizen participation.
The problem we want to solve:
The interruption of the COVID-19 pandemic poses a global challenge with too many edges. Luckily, citizens responded through different actions throughout the world. The main problem that we notice is the dispersion of these efforts, sometimes duplicated, lacking methodologies, measurements and other tools that can help improve their impact.
The main topics on which we want to create impact are the collapse of the health system, disorders linked to mental health, dissemination of erroneous or false information, and the problems generated by the slowdown in the economy.
Logically we are not going to be able to solve these problems, but we can make our contribution measurable.
The solution to the problem:
With this initiative we seek to counteract the atomization of proposals through the articulation of different actors with a methodology that allows us to have better projects of greater scope in which we can concentrate all efforts.
Structure of the event:
- Presentation of the four problems identified with triggering questions:
- Collapse of the health system. How can we reduce the contagion curve from society? What tools can we provide from society to meet the demands of the health system to avoid or counteract its collapse? How can we help the people most in need to have the necessary hygiene elements and knowledge?
- Mental health. How do we create containment networks with mental health professionals and people who need it? How do we provide better tools for people's well-being and guarantee their access? How to reduce the situations of violence that are accentuated with confinement and stress ?
- Economic problems. How do we help small businesses and freelancers who are unable to work during this period? How do we help the most vulnerable, who live below the line of poverty and indigence? How do we protect ourselves from the abusive prices of basic products for hygiene and proper nutrition?
- Misinformation and fake news. How do we guarantee that official information reaches everywhere? How do we combat disinformation and fake news? How do we add value from communication?
Each of these subtopics will have a moderator and no more than three mentors according to the problem.
- Once the topics have been introduced, the participants will divide into groups according to their interests and there will be a few minutes where they will consider hypothetical solutions to the problem raised. After that time, they must agree on a possible solution that will be the project they will work on with for the rest of the day.
- In this instance we will work with a canvas of social impact with the support of mentors who will guide the teams to enrich the proposal.
- Once the work upon the canvas model is finished, each group will present the project and receive feedback from the mentor and coordinator group. A project manager will be chosen to keep in touch with the organization team, so they can follow development of the project.
- The organization team will follow the development of the project in order to accompany the execution and upload the progress to Toplink in a collective way, coordinated with the community as part of a global strategy.
PHASE 1 - DEVELOPMENT AND EVENT (finished)
This phase began the last week of March and ended on May 2. During it, we carried out four tasks:
- Development of the event methodology
- Diffusion and alliances with other hubs
- Call for mentors from other organizations
- Election and test of the virtual platform to use (Zoom)
The methodology development was carried out on the basis used in the first edition (2019) that took as a starting point the social impact canvas of the Social Enterprise Institute and the Global Shapers Hub Project Planning Template.
Regarding the diffusion within the hubs, we mainly used TopLink as a key support, seeking to reach each of the hubs through their incoming curators. We also used strategic contact networks such as WhatsApp groups of Latin American shapers, current and former curators, and all the links developed over the years.
As for the mentor’s invitations, we took advantage of our own contacts networks and researches on the issues to reach the right mentors for each topics (see below "mentors").
Finally, we have chosen Zoom because it allows us to have a general room and, at the same time, smaller rooms to be able to work in teams in a parallel way.
Last Saturday, May 2nd, the second edition of Hagamos Algo took place. This is an initiative of Global Shapers Rosario. Our purpose was to develop, with Spanish-speaking shapers, solutions to four challenges that COVID-19 present to us:
1. Prevention of the collapse of the health system
2. Mental Health and wellness
3. Economic challenges
4. Infodemic and fake news
They would have to lead to at least four crosshub projects. We overcame our expectations arriving to 5 initiatives (for the development of each one see FASE 2)
1. awareness program for personal and social hygiene for COVID-19 :
a. Good practice manual about personal and social hygiene and sanitizers production.
b. Cycle of face-to-face talks or webinars.
c. Signaling and infographics, brochures and social media.
2. Propose emotional cares that adds to mental health (community and individual) through Social Networks.
3.1. Design and implementation of a platform that connects people negatively affected for the crisis with organizations and people who teach skills demanded in this new context, and with companies that require those skills.
3.2. Webinars for those unemployed population, or people who have to adapt to the new context with technological tools in both the formal and informal sectors. Generate digital tools for professional schools and entrepreneurs. Generate "digital friends" to educate a person from the family group with greater ability to use technology so that they can carry out procedures and purchases in order to teach their relatives in these tools.
4. Generation and diffusion of a toolbox to build “guardians” of reliable and verified news.
Our goal was that half of the hispanic hubs participate (23/46) and at least one shaper of each of them, giving a minimum total of 23 participants.
In this sense, we had 99 registered from 33 hubs from 14 countries. Ahead the list of hubs: Rosario, Armenia, Asunción, Barcelona, Barranquilla, Bogotá, Buenos Aires, Caracas, Cochabamba, Córdoba, Corrientes, Cuernavaca, Guadalajara, Guatemala City, Guayaquil, León, Managua, Mar del Plata, Medellín, Mendoza, Mexico City, Monterrey, Morelia, Oruro, Pereira, Puebla, Quito, Santiago, Santo Domingo, Tucumán, Jujuy, Shangai II and Kingston.
Of those attended 46 shapers from 18 hubs from 10 countries. Here is the list: Rosario, Mar del Plata, Mendoza, Barcelona, Guadalajara, Buenos Aires, Guatemala City, Morelia, Córdoba, Bogotá, Asunción, Oruro, Mexico City, Managua, Puebla, Guayaquil, Santiago and Jujuy.
We start from the objective of having 12 mentors from different organizations and other hubs, to generate new alliances for our hub. In this way we link with 11 organizations:
Cruz Roja Argentina - Inventu (local startup) - Cobeat app (local startup) - Chequeado (Argentine NGO) - Reliable Info (Ecuadorian initiative) - Deep Agro (local startup) - Global Shapers Guatemala City - Global Shaper Guadalajara - VOX Rosario (Association Law for the Rights of Diversity) - WED International - Association of Entrepreneurs of Argentina.
In order to expand the impact of the project, all content was translated with the objective of export it to other regions. For this we are having conversations with hubs from other continents (Peshawar, Pakistan - Goald Coast, Australia - Barcelona, Europe) so that they can replicate the initiative.
PHASE 2 - DEVELOPMENT AND IMPLEMENTATION OF PROJECTS (ongoing)
In this phase, the development of the projects will continue and the implementation of the projects will begin.
A WhatsApp group was created per project and each one must define a Project Manager who will be the direct link with the “Hagamos Algo” team. Links with a brief description of each project will be sent to those who signed up and could not participate in the event to join; and to the rest of the community.
We developed an alliance with the Global Shapers San Francisco project "Block Covid" which has a platform www.blockcovid.org to upload projects to it and have specialized mentors in the subject. In turn, the Hagamos Algo team will provide methodological support and accompaniment.
1. LET'S DO SOMETHING to prevent the collapse of the health system.
Desired impact: Educate and raise awareness of personal hygiene prevention measures.
Problem: Risk of spreading COVID-19’s virus when making compulsory isolation more flexible. Need to reinforce education and raise awareness about the importance of personal and social hygiene measures.
Solution: Awareness program on personal and social hygiene to COVID-19: best practice manual on personal hygiene and the production of sanitizers; serie of face-to-face talks or webinars; signage and infographics, brochures and networks.
General objective of the project: To develop an awareness and awareness campaign. Facilitate access to information for correct prevention: correct use of the mask (and its materials), correct hand washing, sanitation supplies. Reduce risks in public spaces and people transit.
Specific objectives: Generate a communicational methodology: infographic, signage, app. Develop educational resources for different segmentations of society. Standardize a work methodology adaptable to different hubs.
Measurable objectives: Number of people reached (the project has not yet defined its objective at this point).
Resources: Volunteers. Social networks. Manual (PDF). Designs (animated characters for children), infographics and signs. Webinars. App (see viability).
Partners in implementation: Neighborhood associations and clubs. Schools. Influencers. Governments. NGOs.
Potential challenges: Number of volunteers to guarantee neighborhoods and arrivals.
Whatsapp group link: https://chat.whatsapp.com/CTrknW6v97Q1e3s6rp6vhG
2. LET'S DO SOMETHING about mental health and wellness.
Desired impact: Facilitate strategies in a massive way and promote a community network around mental well-being.
Problem: Difficult access to emotional care resources enhanced by social distancing, damaging support networks and hindering human contact in quarantine. Added to the complicated access to psychological services (prices + waiting time).
Solution: Propose emotional care that adds to mental health (both community and individual) taking advantage of the power of social networks).
General objective of the project: Create community networks through challenges in social networks that involve performing a good action that aims at the well-being of another person.
Specific objectives: Help others. Help yourself.
Measurable Goals: Reach in a first stage with the participation of 300-500 people.
Resources: Social networks, Instagram and TikTok.
Implementation partners: Hubs from Rosario, Mar del Plata, Guadalajara and Barcelona. Institutions related to mental health. Universities. NGOs.
Potential challenges: Getting people to join the challenge. Let the challenge be trivialized. Unique hashtag.
Whatsapp group link: https://chat.whatsapp.com/CAJOrK19mXcGrKmexBZw7R
3.1. LET'S DO SOMETHING for the economy.
Desired impact: Impact in 1% of the unemployed population or those unable to carry out their work due to the new context of the pandemic.
Problem: Increase in unemployment in labor intensive industries and decrease in incomes of informal workers.
Solution: Design and implementation of a platform that connects those affected by the crisis with organizations and people who teach skills demanded by this new context and with companies that require these skills.
General objective of the project: Create or reconvert a source of income for formal and informal workers who lost their job or source of income.
Specific objectives: Training in skills demanded by society in the new context of pandemic and isolation. Facilitate the access of the population in a vulnerable situation to the sectors benefited by the new context. Involve organizations that work with affected populations in the collaborative development of the platform.
Measurable objectives: 1% of people unemployed or disadvantaged in their inability to work. Generation of genuine job positions.
Resources: Broadcast by mass media. Contacts with organizations. Digital platform (website). Workshop workers, trainers, experts.
Partners in implementation: State (Municipal, Provincial and / or National). Organizations or individuals providing skills training related to growing sectors and industries. Organizations that can map beneficiaries.
Potential challenges: That beneficiaries resist this change in habits or profession. Community acceptance. Acceptance by organizations.
Whatsapp group link: https://chat.whatsapp.com/BhToUpv3hsf2HuayTEWGqm
3.2. LET'S DO SOMETHING for the economy.
Desired impact: Narrow the digital divide for the generation of job opportunities in both formal and informal sectors of the economy.
Problem: Acceleration of changes in economic models. Loss of jobs and digital deficiency in terms of home office. Resistance to change.
Solution: Webinars for those unemployed population, or people who have to adapt to the new context with technological tools in both the formal and informal sectors. Generate digital tools for professional schools and entrepreneurs. Generate "digital friends" to educate a person from the family group with greater ability to use technology so that they can carry out procedures and purchases in order to teach their relatives in these tools.
General objective of the project: Economic reactivation focused on the social inclusion through the provision of digital tools.
Specific objectives: Help people in the informal economy acquire digital tools that allow them to migrate to activities demanded by the new scenario and strengthen and/or improve their livelihoods. Help people in the formal economy acquire tools that allow them to maintain their jobs in the new context, such as to be organized with home office. Generate a network of "digital friends" to include family groups in the online management of procedures and purchases.
Measurable objectives: Replicate the initiative in each of the participating cities of Let's Do Something. Being able to conduct webinars with the capacity limit of Zoom Premium or other platforms.
Resources: Dissemination through social networks, educational platforms and trainers.
Partners in implementation: NGOs, Local, Provincial and National Governments, Hubs involved.
Potential challenges: Resistance to change, disinterest of the specific public, digital gap that makes it impossible to participate in webinars for those who need them most.
Whatsapp group link: https://chat.whatsapp.com/I8xCbejwd6pCsr08gW8lMO
4. LET'S DO SOMETHING against lack of information and fake news.
Desired Impact: Literacy of society to discern between official information and fake news.
Problem: Exponential growth of fake news and false information.
Solution: Toolkit to build trusted and verified news “gatekeepers”.
General objective of the project: Create more awareness in citizens related to consumption and virilization of official information to the detriment of the viralization of fake news.
Specific objectives: Unify existing toolboxes to make them more affordable for people. Viralize these new tools.
Measurable Goals: Quantify our news “keepers”. Tracking the hashtag that allows us to see the scope of the action. Reaching our target audience of under 30s.
Resources: Blog. Work team. Profiles on social networks and digital platforms.
Implementing partners: Information agencies. Official distribution lists. Strategic alliances with official sources. NGOs as media partners.
Potential Challenges: Create a reliable, constantly growing partner source to viralize information.
Whatsapp group link: https://chat.whatsapp.com/IjbiA4xxQmaBl1KZZqAzLC
PHASE 3 - EVALUATION AND MEASUREMENT OF IMPACT (not started)
Based on the measurable objectives of each of the projects and their timelines, once the deadlines are finished, they will contrast with the results obtained. In this way we will be able to measure the success of each of the initiatives.
The Let's Do Something team will provide methodological support according to the characteristics of each project to carry it out and subsequently write a final report.