Impact

Imagine that... (Imagine que)

Our daily routine causes everyone to be always running, with no time to think of our mental and physical health, as well as the environment. Besides that, there are people who are willing to have a healthier and more sustainable lifestyle, but, most of the time, do not know how to start. This project came with the idea of helping people, providing them with a planner full with daily positive actions to change their routine and develop healthier habits. Global Shapers Florianopolis created 4 custom visual boards, in a planner style, with some actions to start making new life habits. Initially the user were able to download the content and follow up online, using the hashtag #imagineque on Instagram where everyone engaged in the action could follow the evolution together, stimulating and motivating each other. 


 


The goal of the project was to expand our social media range, bringing new people to follow our Hub and know our projects. Our goal was at least 100 people to request our planners, and dozens of new followers on our webpage. The results were amazing! The planners were sent to more than 200 people. We had a significant increase in engagement and an increase in followers on Instagram, accounting for more than 350 followers while the project was going on. An extensive communication plan was made, which lasted 4 months, with publications of awareness of different themes. To end, 3 network hubs got in touch with us to gather experiences and learn more about the project.