Public servants (i.e. government employees) in Brazil are oftenly considered lazy, corrupt and inefficient. Althought this may be true for some, it hardly fills the hole picture. There are many teachers, policemen, doctors (and so on) that are compromised, hard-working professionals, who really care about their public mission to serve their country and their community. Our project aims to tell the inspiring stories of these professionals, in order to improve the image of the public servant. To do so, we intent to use a multi-tatic strategy that involves internet, mass media (television) and public events.