In its early days, the Women’s Market quickly became the favorite place for local people eager to buy fresh agricultural production which farmers from the villages nearby sold on more than affordable prices.

Today, anyone can visit the Ladies’ Bazaar offering the widest variety of goods – fruits, vegetables, spices, meat and dairy products, exotic spices, clothing, souvenirs, various little gadgets and pretty much everything that comes to mind. The market is also famous for being one of the cheapest places to shop in Sofia.

Over this time, the neighborhood has been a home to a multicultural cluster of people from Iraq, Syria and Turkey. They have settled down and opened small businesses, turning the neighborhood into a vivid and vibrant district. Nevertheless, diversity has often been seen through the lens of the negative picture of migration, poverty and sorrow. In turn, the locally-nuanced economic circle has been used by locals, remaining at the same time unknown by the many. 

In light of the large number of cultures, countries and peoples to approach and try to involve in the mapping, the Sofia Hub has conducted its project with a serious approach and responsible methodology. In a attempt to respect people's feelings, responds and specific ideas about the project itself, the Sofia Hub has mapped small business and local entrepreneurs with an ethnographic sensibility. At first, the project was not organised in accordance with a set of ideas and assumptions regarding how the market segments should be (re-)organised or (re-)imagined. On the contrary, the main goal remained always that of mapping local shops and business whose owners decided voluntarily to provide personal information and participate in.

Above all, this final goal was presented to the residents as a tool for shedding light on potential within the area with the hope to provide the opportunity of an "online map" they could use in the way they would have found more appropriate. Moreover, the mapping was aimed at raising awareness for people living outside the area. In the meantime, the Sofia Hub will disseminate the results of the project through social media and its network of volunteers, keeping an open call in its website for whoever would like to join and be part of the mapping