This project aims to democratize knowledge for entrepreneurs in commercial neighbourhoods of Quito, by teaching digital marketing specifically regarding the creation of social network content. The impact of this project relies on giving people the technological tools to make the most of the internet and to explore different ways of making money and improving their businesses.

The objective of this project is to create a strong image for small businesses through content created by their owners, which will ideally increase their profits. Impact can be measured by following business’ pages on social networks.