Problem Statement

The city of Pereira and its metropolitan area need to give continuity to their citizen strategy for the proper management of cigarette butts, which was founded by 2 shapers allowed hundreds of actors to be involved in the protection of the environment through comprehensive strategies to raise awareness and collect cigarette butts; supported by citizen participation and institutional articulation.

Target Group

Direct: Smoking citizens, passive smokers, owners and vendors of establishments and mobile consumption points for snacks and drinks (stores, stalls and shacks)

Indirect: citizenship in general and environment.

Proposed solutions 

Comprehensive strategy (long term) that links:

• Collection in public space with strategically located containers sponsored by ambassadors who take care of them, encourage their use and permanently communicate their status and needs to the base team.

• Collection at home: or other private spaces, with self-managed containers, for later transfer to collection centers or voluntary collection.

• Awareness campaigns for citizens and ambassadors,

• Alliance management

• Generation of valuable content for the social networks of Mi Colilla, Global Shapers and other allies.

Milestones and deadlines

• 1 local alliance – May 2023

• Update of inventory of containers in public space – May 2023

• Formation of a new base team (5 people) – June 2023

• 1 relaunch audiovisual product – June 2023

• Social media plan for awareness and reactivation – June 2023

• Contact and relaunch home collection - July 2023

• Alliance management for a collection point for collected butts – August 2023

• Activation of strategy reactivation in public space using collected cigarette butts – September 2023

• 1 collillathon with 50 people – October 2023

• Collection and cleaning of 100% containers in public spaces.

• 3 awareness spaces

• 1 closing activity 2023

• 1 local agreement January 2024

• 1 instructive booklet for replication in any territory to disseminate with other international organizations – February 2024

• Container update – January 2024

• Database update – February 2024

• Content plan 2024 – February 2024

• 1 Colillathon 2024 – March 2024

• 1 activation in public space

• 3 awareness spaces 2024

Metrics:

# Colillathon

# Containers in public spaces

# cigarette butts collected

# Agreements with allies

For more information:

Website: https://desafio-del-agua-pavco.socialab.com/challenges/DesafiodelAguaPavco/idea/98408 

Instagram: https://www.instagram.com/micolilla/?hl=en&__coig_restricted=1