Modo Moda Circular
Problem Statement
The textile industry is the 2nd most polluting industry in the world. Nowadays, buying clothes is easy and fast, but behind the textile production, there is a very large machinery that impacts heavily on the environment and society.
Target Group
Young people under 35 years of age who consume textile products in Buenos Aires.
Proposed Solution
The project Modo Moda Circular seeks to raise awareness about how to consume clothes consciously and share best practices to promote a circular economy in this area as well as generate a network of ambassadors that can spread the message.
Hub Activities:
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Monthly webinar led by the organization Hecho x Nosotros
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Monthly challenge proposed by Global Shapers Buenos Aires
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Monthly Live Event with different sustainable fashion entrepreneurs from Buenos Aires
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Website development with webinar recordings, resources, tutorials and information about sustainable fashion.
Short & Long-Term Goals/Results:
30 participants who complete at least 3 out of 4 workshops
Connect at least 6 tailors/dressmakers with 30% of workshop participants to repair their clothing
Donate at least 5 clothing pieces per participant
Replicate in another city the same project - Hub alliance
Available Metrics:
# of participants per workshop
- 1st webinar: 99 participants
- 2nd webinar: 73 participants
- 3rd webinar: 39 participants
- 4th webinar: 26 participants
# of clothing swapped between participants
% increase of clothing repaired by tailor/dressmaker
% of reach through social media
- +660 views of the videos on social media
Collaborators:
NGO organization - Hecho x Nosotros as co-organizers of the project and the leaders of the webinars.
Global Shapers Copenhagen Hub as mentors regarding their "Repairfect project" and the replicability and adaptation to this local project.
Fashion Revolution as the global network that addresses sustainable fashion issues.