Problem Statement: Students in Latvia need to have accessible solutions to tackle bullying so that they can get a high quality education.

Target Group: Project provided tools and trainings to school-age children suffering from bullying, as well as teachers and parents.

Proposed Solution: According to the PISA survey 2018, Latvia has the highest bullying rates in OECD countries - every 3rd child in Latvia is being bullied. Neklusē aimed to decrease bullying in Latvia by: developing a mobile app for reporting bullying and educating teachers, parents, and children about how to identify and tackle mobbing.

Hub Activities: The project activities included:

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  Development of a mobile app through which a child could report bullying and receive professional help from a psychologist;

  
  


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  Providing trainings to teachers, children and parents;

  
  


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  Conducting surveys at schools about the state of mobbing;

  
  


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  Making awareness campaigns on social media.

  
  

Short & Long-Term Goals/Results, Available Metrics: As a part of the Global Shapers community:

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  Mobile app was launched in pilot schools;

  
  


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  Educational materials for teachers, parents, and children were developed and shared in trainings in more than 4 schools;

  
  


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  Over 60 schools participated in the school survey about bullying with more than 8000 responses gathered;

  
  


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  Reached over 440’000 users on social media with paid ads (60% of target group 18-65 year olds on social media), with 2.2 million impressions during whole campaign, with more than 200k post engagements and 1.7 million video plays.

  
  


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  Additionally to the paid media generated attraction to the facebook posts online with the organic reach of more than 400k;

  
  


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  Social media and website: 21 270 website visitors, 3 088 followers on facebook, 710 followers on Instagram, 8 followers on youtube (Feb 2019 - Jun 2020.

  
  

Collaborators: Neklusē collaborators included:

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  Development collaborators: MAKIT Software development; Otzi; Httpool;

  
  


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  Marketing and consulting collaborators:  Sorainen; Fox consulting; Grizzly Riga; VA Government; Poligrāfijas Aģentūra; Lielvārds;

  
  


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  Financial contributors: Sewdbank;

  
  


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  Information and content partners: State Children Rights Protection Inspectorate; State helpline for children; State police; Organizations providing support to parents and children “Mammām un Tētiem”, “Centrs Marta”, “Pusaudžu resursu centrs”, “Cālis.lv”;

  
  


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  Survey collaborators: Edurio; E-klase.