PROBLEM STATEMENT

“The AfCFTA is the world’s largest free trade area bringing together the 55 countries of the African Union (AU) and eight (8) Regional Economic Communities (RECs). The overall mandate of the AfCFTA is to create a single continental market with a population of about 1.3 billion people and a
combined GDP of approximately US$ 3.4 trillion. The AfCFTA is one of the flagship projects of Agenda 2063: The Africa We Want, the African Union’s long-term development strategy for transforming the continent into a global powerhouse.” (AfCTA, 2022)

In light of the above One Africa 2.0 project seeks to raise awareness and understanding of the African Continental Free Trade Area (AfCFTA) to the generality of Zimbabwean citizens and youth (18-35) in particular. The project envisions youth as one of the key stakeholders towards the full realization of AfCFTA.

 

SOLUTION

 

What in AfCFTA Media campaign - “What in the AfCFTA” is a media campaign directed at African youth in the early/maturing stages of business development of their SMEs. Its aim is to provide an engaging, educational and relatable platform for young entrepreneurs, intrapreneurs, students and innovators to gain awareness and understanding of the AfCFTA and the potential it holds in the success and growth of their enterprises.

 

HUB ACTIVITIES 

 

1. Conduct AfCFTA Week at the end of each two-month cycle.

Description: 

The AfCFTA week will include webinars, panel discussions, interactive sessions, and networking opportunities.

Targets:

-4 AfCFTA weeks accompanied by promotional videos

-5 000-10 000 people reached via digital channels and 300 in-person

 

2. Engage with key stakeholders and experts.

Description:

This aspect of the project involves establishing partnerships and collaborations with relevant stakeholders, including government agencies, industry experts, business associations, and educational institutions.

Targets:

-Foster atleast 3 partnerships with Youth Organisations, (potential partners include Arise, AFCFTA Youth, ICOYOCA)

-Develop 2 blog posts