Impact

Project Lal ( Red)

Menstruation is a natural cycle which a female goes through. But in India, the complete 4 days cycle is considered a social taboo and in different ways females are treated, which makes them psychologically weak. It is considered one of the biggest social taboos and treatment like outcast from certain areas like kitchen, temples etc. are given to females during the periods. During the research, we could also see that the girls from below poverty line family cannot afford sanitary pads during the cycle, which leads to usage of materials and fabrics which increases the chance of Cervical cancer. Surat Hub wants to bring awareness in public by doing a 360 degree program. 1) Social Experiment in live public and triggering their minds. 2) Short Film for digital media awareness 3) Schools survey with the children above 10 years and just crossed puberty. 4) Regular seminars with parents and trying to change the mindset 5) Distributing kits containing Sanitary Pads, Under Garment, Shampoo pouches, Brush etc. in Government schools to girls every month.