Problem Statement: Literacy is crucial for community and economic development for a country. Within Malaysia, there is a alarming lack of proficiency in reading amongst children, and a lack of data for literacy in underserved communities.

Target group: Malaysian general public for awareness, and underserved communities for the book donation drive.

Proposed solution: The proposed solution is a two-prong approach: awareness as well as a community project in the form of a fundraiser to purchase reading resources for underserved communities. Through a digital advocacy campaign, the hub is looking to raise awareness on literacy rates in Malaysia and on how reading can open up a world of possibilities for children. The campaign also serves as a way to launch the main objective, which is a fundraiser to raise funds to purchase quality reading resources for underserved communities.

Hub activities: The online campaign's objective is increasing awareness about illiteracy in Malaysia, by sharing facts and statistics about illiteracy and reading in Malaysia. The purpose of the campaign is a call to action to generate interest about address literacy issues in Malaysia. This project will be done with collaboration with MyReaders, a local NGO which conducts reading programmes to reduce illiteracy in the community. A fundraising campaign will also be conducted to raise funds to purchase books for MyReader's reading programmes. It will be conducted over the period of 3-4 months and done via social media.

Short term goals: Raising awareness of literacy in Malaysia. Raising funds to purchase books for MyReader's reading programmes.

Long term goals: Raising literacy rates and promoting equality in Malaysia.

Available metrics: Social media engagement (no. of accounts commenting on posts, profile visits, shares), number of individuals registering interest as a volunteer, funds raised from fundraising campaign for buying books.

Project collaborators: MyReaders, a Malaysian NGO that conducts reading programmes for the community to reduce illteracy.

Results: A total of RM1,150 was raised from the campaign and used to purchase storybooks and academic workbooks for 2 learning centres serving the underprivileged communities. The Global Shapers Kuala Lumpur hub also volunteered at one of the learning centres to conduct an English language class for the students.