Tons and tons of paper are used each year for print commercials and free news papers that no one reads. We believe the impact of transforming the opt-out model of print commercials to an opt-in model would be tremendous - it would force the consumer to make a conscious choice.

Since the launch of the project in late 2019, Coop Denmark, one of the largest supermarket chains in Denmark, has announced that they will go 100% digital for commercials. The Red-Green party has also rallied behind the idea. The proposal is currently a live citizen’s petition with over 6,700 signatories.