Impact

Road safety regional media campaign

Out of an estimated 1.18 million deaths and millions of injuries globally each year due to road accidents, 60% occur in Asia. This reflects not only traffic growth but also high road accident rates—accident rates in developing Asia are much higher than in advanced countries.

The burden of road accidents falls disproportionately on the poor. According to the World Health Organization, almost half of those who die in road traffic crashes are pedestrians, cyclists, or users of motorized two-wheelers, and this proportion is higher in poorer economies.

"According to the statistics produced by Mongolia’s traffic police, car accidents took on average 420 lives per year and injured more than 1,200 people in the last four years in our country that has a population of less than three million. A lot of people were injured and spent days in the hospital. Unfortunately, the number of car accidents is going up by a two-digit number every year. In comparison, the United States, which has a population of 315 million, lost approximately 440 soldiers every year for a decade of war in Iraq. How many more lives have to be lost in this undeclared war of car accidents? The 2013 traffic police statistics suggest that drivers were at fault for 97 percent of a total of 18,400 car accidents, while pedestrians were at fault for 2.6 percent, and road conditions caused 0.2 percent of accidents. It is the drivers who are at fault for speeding (in 1,486 cases), driving under the influence (1,820), and violating traffic rules at road junctions (1,910). Inattentive driving and lack of spatial awareness caused 2,290 and 4,888 car accidents respectively."