The main purpose of this project was to educate people about the SDGs through a series of videos on this subject. Each video explored a different SDG and was hosted by a different shaper. The videos were produced in partnership with Desenrolados, a local production company. This project started on Apr, 2018, and was completed on Aug 23, 2018. The target group were people interested in knowing the SDGS. 

In terms of short-term results, there were in total 18 videos produced, which surpassed more than 2,500 views, 110 shares and with approximately 49% audience retention. The long term change can’t be presented with precision, once the target group was not followed up.

Activities Developed:

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  Partnership closure with Desenrolados;

  
  


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  Prepare, plan and put in practice project’s social media disclosure;

  
  


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  Preparation of the scripts and recording the videos;

  
  


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  Elaboration of image use authorization documents. 

  
  

Available Metrics:

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  6 shapers participated of the project; 

  
  


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  18 videos produced;

  
  


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  More than 2,500 views, 110 shares and approximately 49% audience retention.

  
  

Collaborator(s):

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  Desenrolados;

  
  

Impact area:

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  Employment and Education.