Problem Statement: Younger generations in Latvia need to be informed on how to age well in order to reduce the prejudices associated with aging and increase inter-generational communication.

Target Group: Seniors (60+) living in Latvia and adults (below 60) in Latvia.

Proposed Solution: Seniors Stories is a podcast series with inspiring, interesting and insightful stories from seniors living in Latvia. Each podcast features an interview with a senior citizen describing his major life experience and lessons learned.

Hub Activities: The project activities include:

• A monthly series of podcasts each featuring a senior citizen and his story;

• Social media (Facebook, Instagram) communication campaign promoting podcasts and attracting attention to senior audience;

• Partnerships with various local NGO and organizations (pensioners federation, National library, regional NGOs) for scouting inspiring stories and seniors, as well as promoting communication campaign;

• A public survey on perception of seniors in the society.

Short & Long-Term Goals/Results: The project aims to:

• Launching at least 12 series of podcasts during the year;

• Reaching at least 50 000 people in Latvia with quality content on the topic in social media;

• At least 100 people interacting with the content posted (share, comment, etc.);

• Partnering with 3 seniors’ organizations on communication and awareness raising efforts;

• Collecting public survey results on the perception of seniors in the society.

Available Metrics:

• 2 podcast episodes created;


• 1 partner organization.

Collaborators: Project is executed in collaboration with information partners, helping to scout inspiring stories and seniors to share them:

• Local NGOs;

• Pensioners federation;

• The National Library of Latvia.