Thousands of climate change marches took place across the world on September 8, 2018 as part of the Rise for Climate Day. The Cambridge Hub organized a world-wide initiative to join the movement as a community. The hub pledged to tackle climate change by personal action and invited people to share their pledges reaching 200,000 impressions in 25 countries. Behavioral science has shown that people tend to regard climate change as non-urgent and psychologically distant, a risk that is invisible, nonpersonal and abstract.​ Focusing efforts on people’s intrinsic motivation is more effective than a monetary reward.​ With this project, the hub wanted to increase the outreach and awareness of climate change and develop 17 personal climate goals which are simple, short-term and individually relevant actions that people can commit to. Anyone can quite easily implement them in everyday life to have an impact!