ShapeTV is a digital project (organized through social media) to share valuable content and knowledge through practical video capsules. The content/knowledge is developed and socialized by Shapers and special guests. The goals are 1) to socialize valuable, practical and effective content, for different objective audience, which will be defined during the execution of the project. 2) To reach a minimum of 1000 views/visits per episode, and complement with project with brand positioning indicators.