The Guatemala City Hub aims to educate people from 25 to 34 years of age to learn basic concepts about disability and its types, accessibility, local regulations and other related terms through the Shapers digital platforms. Users in social networks and digital platforms are unaware of the appropriate terms for disability due to a lack of information and socialization of content on this topic. Ignorance can become a reason for discrimination, segregation and even teasing in social and electronic environments.

Goals:

Facilitate content over a period of 6 months through Shapers digital platforms, along with allies, to raise awareness and bring new knowledge to users in order to normalize disability in the Guatemala City environment.

Measurable KPIs:

New users: 400 new organic users in total campaign (growth in social networks)

400 likes per month in the content (Facebook and Instagram)

Each Shaper is committed to sending weekly content to 1 more person (34 shapers = 34 more users, minimum 13 Shapers).

1 Alliance with another Hub to share content

Impact will be measured by comparing beginning and end results

Content:

1 Brochure with downloadable and actionable content to be shared by Hub and allies

Target:

1 brochure * 6 months = 6 brochures

1 article per month in TopLink related to the theme being shared

1 item * 6 months = 6 TopLink items

4 monthly posts with content related to the theme of the month and disability

1 post per week * 4.5 weeks * 6 months = 27 post minimum