PROBLEM STATEMENT:

Migration of young skilled workers to economically stronger regions.

TARGET GROUP: Overall people in the greater area of Lucerne, but we focus on young (18-30) skilled workers.

PROPOSED SOLUTION:

Short-term: Create easy access to the corresponding information (Instagram, LinkedIn, probably TikTok), building up a strong network (AI-Hub, Wirtschaftsförderung Luzern, private Companies) and share their content too.

Long-term: Build up a network as a basis for future projects such as Innovation Hubs, Dialogues, Events etc.

MILESTONES AND TIMELINES: 250 followers distributed over all operating channels by the end of the 2nd quarter 2024.

RESOURCES NEEDED: Content-creating equipment and access to business solutions such as LinkedIn Premium and Instagram Business.

For the short-term: No financial resources needed. Only time from the project team.

SHORT-TERM GOALS / RESULTS: Getting publicity and access to ongoing initiatives such as AI Hub or Technopark Luzern

LONG-TERM CHANGE: Young skilled professionals might be more aware of what opportunities exist in the greater area of Lucerne and stay here to contribute to the Regions of Lucerne`s overall development.

AVAILABLE METRICS: Number of followers Number of contacts within the network Number of shared content and interactions

COLLABORATORS: AI-Hub Lucerne Business Development Lucerne Cantonal Councillor Fabian Peter Councillor of States Damian Müller Technopark Root D4