Most of us have never thought, but what we do, where we go, what we work with, and how we have fun, directly influence the residue we produce!

 

3 shapers kept their waste for two weeks and we recorded the amount generated in a photographic essay. Then, on instagram, we designed an environmental awareness campaign on the subject. 

 

The project aimed to develop a social media campaign to warn about the type of residues generated by lifestyle and reflect about it, directed to people, in general, who follow GS Fortaleza Social Medias. 

 

The project started and finished in October, 2018.

 

In terms of short-term results,  it was possible to show more about residues and how they reflect the lifestyle of shapers and people, in general.

 

The behavior changes on how residues represent ourselves can be identified as a matter of long term change. 

 

Impact Area:

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  Climate and Environment

  
  

 

Activities Developed:

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  Photo shooting of shapers and their residues, reflecting their lifestyle

  
  


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  Choose the shapers

  
  


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  Planning the activities

  
  


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  Posting on social medias

  
  


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  Interviewing shapers

  
  

 

Available Metrics:

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  Numbers of Instagram:

  
  


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  # of visualization: increasing in 180%

  
  


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  # of interaction: increasing in 180%

  
  


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  # of discovering: increasing in 265%

  
  


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  # of reach: increasing in 265%

  
  


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  # of impressions: increasing in 700%

  
  


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  # of shapers participated: 5

  
  

 

Collaborator(s):

 

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  This project was conducted unically by Fortaleza Hub, and had no collaborators.