The Culiacan Hub launched the project "Yo lo genero, yo lo regreso", a recycling campaign dedicated to both collect trash, and recycle it.

It started with an internal recycling campaign with a course on how to recycle for the hub members.

The Culiacan Hub members then engaged in a cleaning activity in a nearby park, then continued with a social media campaign, organized a meet-the-leader with Rubi Romero from an NGO that promotes environmental causes, participated in a big recycling event, and finished with another cleaning activity in a nearby beach.

Project Goals

-Promote a comprehensive recycling culture 

-Create alliances with important local and global associations in order to promote sustainability

-Organize activities that support the environmental causes with a recycling focus

Project Impact

1. With the initial cleaning activity, 6 big bags of trash were collected, all the process was documented in social media and promoted by the hub and friends. After the cleaning day the city authorities installed trash cans in the place in order to help and avoid the same disaster.

2. The social media campaign via Instagram, consisted of 8 posts that included useful information on recycling, reusing, types of waste, etc. 

3. The meet-the-leader with MásPlaneta leader Rubí Romero was a helpful training to the cause

4. The event: "Recicla-TON" was a joint activity with several ecologists, private and public organizations and was a total success, collecting more than a ton of waste.

5. As a closing event, the local beach of Altata, Sinaloa was cleaned by 5 members of the hub and recollected more than 6 big bags of trash.

6. As for the internal recycling campaign, in collaboration with our members, we collected the following quantities:

• cardboard- 46 kg


• paper- 11 kg


• pet plastic- 19 kg


• glass- 12 kg


• plastic- 0.5 kg