Impact

Every Step Counts

In India, it is highly uncommon for people to prefer walking for intra-city mobility, especially for those from mid to high income households. These households are the major drivers of vehicular traffic and pollution. In order to encourage walking as a means of sustainable mobility for short distances, and in an effort to reduce greenhouse gas emissions, the Nagpur hub designed the #LetsWalk pledge. The pledges were designed in a tiered manner, comprising of 1 Km, 2 Km and 3 Km pledge tiers. The pledge taker has the freedom to choose his/her desired tier and takes responsibility to follow through with the commitment. To reach a large audience, one of the pledge event was organized as part of the Urban Mobility India-2018 conference, where the #LetsWalk pledges were taken by domestic and international dignitaries and most importantly by the citizens of Nagpur city. The citizens were awarded with food coupons and pledge bands for their commitments. Apart from the ongoing online awareness drives, Global Shapers Community Nagpur Hub will continually organize offline independent events and be part of other city/national community events to raise awareness about the benefits of non-motorized transport vis-à-vis the #LetsWalk pledge.