Impact

疫fluence

疫fluence was a communications project that aimed to help youths in China better navigate and reflect on the changes to their life and work caused as a result of COVID-19. In places like the U.S., unemployment reports, media attention, and social media raises knowledge and awareness of how much COVID-19 has affected employment and work, whereas in China it is a lot less discussed (almost taboo). Therefore, people who have been affected by COVID-19 layoffs, business declines, or mental health issues may feel alone in their struggle with little outlets to gain better insight on how to overcome such struggles. We gathered youths from different backgrounds and industries to share their experiences of coping with the negative effect of COVID-19 via live stream interviews and break the taboo around issues like unemployment, mental health etc.


We also invited Chinese social media influencers to talk to our audience.


We reached 1009 people.