Impact
•Identifying and establishing partnerships with local green products/solution providers.
•Content development on locally available environment friendly products.
• Social media posts to educate the public on environment friendly products and market our partner's products.
•Developing a catalogue of locally available environment friendly products.
•Conducting surveys on products featured on our platform.
•Research and educate the public on policies related to green solutions.
•Raising awareness on environment conservation and protection.
•Increase affordability of green products by providing discounts to consumers.
•Boost profiles of companies working on green solutions.
•Create a catalogue of locally available green products.
•Instilling a culture of green and sustainable product use among Kenyans.
•Educate Kenyans on policies related to sustainable environment.
•30 companies offering green products/solutions were featured during 2020 campaign.
•29 companies supporting conservation and protection were featured during 2020 campaign.
•The hub hit over 1million twitter impressions during the 2017 campaign.
•More than 100 social media posts on each of the hubs social media pages(twitter, Facebook. Instagram, LinkedIn).
•Two twitter chat sessions were held during the 2020 campaign.
•A 7 minute YouTube video on easy tips on promoting zero waste and recycling.
30 DAYS OF GREEN
Problem Statement: As much as the Kenyan public is trying to be environmentally conscious, locally it is difficult to access green products. There is a need to put a spotlight on where to easily find green products/solutions. This will enable the Kenyan community to easily access environment friendly resources and also provide a marketing platform for our partner's green products.
Proposed Solution: Nairobi Hub conducts an annual 30-days social media campaign to showcase the efforts of 30 different partner organizations in advancing environmental conservation and restoration efforts whilst highlighting opportunities for youth in Kenya to be involved in these efforts. In 2020 the Hub’s main goal was to advance sustainable consumption by showcasing green product alternatives supplied by our partner organizations and creating a green product catalogue at the end of the campaign.
Hub Activities:
•Identifying and establishing partnerships with local green products/solution providers.
•Content development on locally available environment friendly products.
• Social media posts to educate the public on environment friendly products and market our partner's products.
•Developing a catalogue of locally available environment friendly products.
•Conducting surveys on products featured on our platform.
•Research and educate the public on policies related to green solutions.
Short & Long-Term Goals/Results:
•Raising awareness on locally available green products.
•Raising awareness on environment conservation and protection.
•Increase affordability of green products by providing discounts to consumers.
•Boost profiles of companies working on green solutions.
•Create a catalogue of locally available green products.
•Instilling a culture of green and sustainable product use among Kenyans.
•Educate Kenyans on policies related to sustainable environment.
Available Metrics:
•30 companies offering green products/solutions were featured during 2020 campaign.
•29 companies supporting conservation and protection were featured during 2020 campaign.
•The hub hit over 1million twitter impressions during the 2017 campaign.
•More than 100 social media posts on each of the hubs social media pages(twitter, Facebook. Instagram, LinkedIn).
•Two twitter chat sessions were held during the 2020 campaign.
•A 7 minute YouTube video on easy tips on promoting zero waste and recycling.
Collaborators:
59 companies/start ups in Kenya working on green products and environment conservation and protection. Check out our products catalogue at https://drive.google.com/file/d/1B95Yw7nDrzyszSXZ9D2m3R4oLxW59js2/view
