Problem Statement

The youth of Cordoba must be aware of the water situation to be responsible citizens, exercise their civil rights and make responsible decisions.

Target Group

We target young people aged 18 to 35 who use social media.

Proposed Solution

In Córdoba, we face numerous challenges related to the accessibility and preservation of water. Through a survey, we discovered that young people are interested in promoting and learning about water care through social networks, so we designed an educational platform on water resources that works on Instagram and TikTok.

Hub Activities

1. Research about water problem in our region, analysis of our possibilities, scope and resources


2. Validation survey through Google Forms


3. Structuring information in 5 thematic axes


4. Design of content calendar


5. Scripted, verification of information, use of reliable sources as content input.


6. Videotaping


7. Post-production: video edition


8. Share videos on social media

Short-term goals

• Reach 100 followers on our instagram page and 200 on Tiktok


• upload 6 videos


• Reach a minimum of 500 views for each video.

Long-term goals

Make it a reference project in local water information and develop at least 4 alliances with other local organizations working on the subject.

Metrics

• Number of videos published: 6 videos at minimum, 18 at maximum


• Number of views: minimum of 6,000 and a maximum of 20,000


• Followers of the platform: at least 100 on Instagram and 200 on Tiktok

Collaborators

• Municipalidad de Córdoba


• Educational project “Adopto un cuerpo de agua como mascota”


• Las Omas Organization


• Aguas Cordobesas


• Universidad Nacional de Córdoba