Problem Statement

The disposal of waste in the streets and consequently in the Paraná River in Argentina.

Target Group

Citizens of the city of Rosario, Argentina.

Proposed Solution

"Painting conscience" (translated name) is an intervention plan for different strategic urban spaces painting a phrase that impacts the population with the aim of being able to mitigate or reduce the disposal of waste in the streets and consequently in the Paraná River.

Hub Activities

We will select sewers distributed in crowded areas of the city and paint them with the message "El Rio Paraná empieza acá. No tires basura.". Accompanying the intervention with a campaign on the bub's social networks to maximise the impact.

Short & Long-Term Goals/Results

The objective is to raise public awareness about the final disposal of waste. This will not only give us a cleaner city but also a less polluted river.

Goal: Paint 30 sewers in a year, and have them seen by 25,000 people

Available Metrics

1. # sewers painted.


2. # people passing through the sewers painted per year.

For more information: https://shapersrosario.org/