The World Economic Forum’s (WEF) agenda and its most important guidelines are unfortunately quite scarcely known by the Hungarian youth. This project will build a bridge between the youth and the WEF by relaying its relevant topics covered uniquely from the youth perspective.

Target Group: young Hungarians in the age range of 18-35.

Goals: to reach 1,000 young followers through the execution of a marketing plan done on Facebook, Instagram ads, and via social media sharing by major youth-followed accounts.

Impact: the educational development of target youth who get to know the WEF, its work and the Global Shapers Budapest Hub.