Challenge: to decrease usage of plastic bottles, to increase awareness of environmental harm of plastic, to find funds for hub projects. Solution: to sell specially designed reusable bottles for drinking water with a purpose that every person who buys a bottle with specific sticker on it contributes to a certain project organized by hub and that needs funds. Impact: hub projects having sufficient funds, Almaty citizens are encouraged to use less plastic bottles, citizen can contribute to projects within Almaty hub. Objectives: to sell 10,000 reusables bottles by 2020 Impact: to fund and launch at least 4 projects within Almaty hub by 2021